Google just rolled out a major Discover Core Update (February 2026), and it’s changing how websites rank in the feed. If you've seen a sudden drop in Discover traffic, it might be due to the new "Clickbait" and "Page Experience" guidelines.
I break down exactly what changed in the Google Discover algorithm, why major publishers are losing traffic, and the specific steps you need to take to recover. We look at the new documentation regarding sensationalism, local relevance, and why E-E-A-T is now critical for the Discover feed.
Key Topics Covered:
The February 2026 Discover Core Update explained. New "Get on Discover" guidelines: Clickbait vs. Engagement. Why "Page Experience" is now a ranking factor for Discover. How to audit your content for the new update. Steps to recover lost Discover traffic.
