Keyword research isn’t dead, it just evolved. In this video, you’ll get a 5-part strategy built for today’s landscape where AI Overviews siphon clicks and generic “how to” and “what is” queries underperform. It starts with the 10-second hero prompt that gives you high quality seed keywords and smart modifiers, then uses the keyword multiplier inside Ahrefs Keywords Explorer. We'll focus on repeatable process for faster ideation with better inputs.
Then we learn to vet using the BID method, so you don’t chase trap keywords. You’ll learn how to score business potential, check search intent directly on the SERP, and pressure test difficulty with Ahrefs’ free keyword difficulty checker. We dig into referring domains and Domain Rating to gauge true competition, not just a single KD number. If you have Ahrefs, you’ll see how to combine filters like max KD and low DR to find realistic wins that can rank and drive revenue, not vanity traffic.
Finally, we tackle AI head on. You’ll see when an AI Overview satisfies the query so completely that clicks vanish, and how to spot the AI proof exception with tool keywords like calculator, checker, and generator that AI doesn’t replace. We’ll show you how one useful tool can outperform 50 blog posts in traffic and links, plus the brand play that flips keyword research for AI search. Using Ahrefs Brand Radar, you’ll find prompts and keywords where competitors get cited in AI results and you do not, then create content and secure mentions so AI starts recommending you.
If you are still picking keywords that only “look good,” you’re bleeding clicks to AI and competitors. Watch now to learn the 2026 playbook that protects your traffic, builds brand visibility in AI search, and keeps you ahead while others pretend nothing changed.
