There's a major Google algorithm update happening, destroying news publishers.
Google is tightlipped though, not confirming anything.
This one site owner said, "Since yesterday, traffic is in a free fall. User engagement: 0. Zombies: 100%. Bots: up again."
Another, "The downward swings are just so wild that you just lose complete hope in what you are doing. The recalibration, or as we used to say in the earlier days, Google Dance, has started once again.
The Google volatility trackers are off the charts:
9.3/10 Google algorithm volatility, meaning results are dropping, then rising nonstop. It's a Googlequake.
The people feeling this the most are going after informational keywords like who, what, when, why, how keywords. They often depend on ad revenue, putting them in a bad position.
Easy way to diversify is to vibe code an app in your niche, put it on a subdomain, target use-intent keywords.
Bottom of funnel keywords have way less volatility.
Vibe coding is so crazy, we're using Google's Antigravity to make two months worth of iterations in an hour with no mistakes made.
If you are a publisher, you can already rank.
Change your business model to target keywords that bring users, customers instead of pure traffic.
Top of funnel targeting should only be part of the mix.
It's 2026, there's no need to have ad revenue be your bread and butter.
For those who want to go deeper on how to find these bottom of funnel keywords, I show my full method on it at https://compactkeywords.com/
