In simple terms, content marketing is creating stuff like:
“Blogs Social Media Videos Podcasts Memes…and more”
Drawing customers to your brand, by informing them of something they want to know.
We call this Inbound Marketing
“This is where you create something that the audience seeks out. Instead of creating something that you force upon an audience. In the form of ads for example.”
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Ok, so lets look at “how to go about content marketing”
There are two main elements and those are:
1) Create content
And this should have the goal of offering value for potential or existing customers
2) Distribute or promote your content
For content creation, your content can take many forms. From: Blog Posts Videos Podcasts Reports Templates Guides Ebooks Infographics Tools Quizes And much more…
But creating content alone is not enough. You need to distribute it.
Some common distribution channels are:
1) Search Via Search Engine Optimisation or paid ads.
2) Social Media Via organic channels, or also through paid ads
3) Email By utilising your existing database and customers, or building new leads and lists
4) Forums, communities or guest blogging. Using other peoples networks and influence.
And always remember the 3 most important things for any piece of content is value, value, value
One of the most important things to rank on search, or gain traction on social media is to publish high quality content.
Or as Google’s John Mueller put it, you should focus on “awesomeness.”
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I hope this video will give you a quick overview of content marketing.
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