You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.
If you’ve never really bought this whole idea of “content that sells,” this concept might not make a whole lot of sense or just sound cliche.
But if you think about why and how you made your last purchase that wasn’t a necessity like groceries, or clothes, content was probably involved. You probably had a problem, searched for solutions, and content from blogs, videos, and reviews led you through your entire purchasing journey.
With so much information available at the tip of our fingers, consumers will be influenced by content. Through the power of content marketing, you can intentionally integrate your company and products within these purchasing journeys.
Content marketing helps to creates awareness and attracts potential customers to your content, your content engages them and builds credibility for your brand, it converts visitors into customers, it allows you to build a loyal following, and for a software product like ours, it helps retain customers because they learn how to do new things with our tools leading to increased usage.
Best of all, your revenue compounds because unlike advertising where your ads stop appearing the minute you stop paying, content that surfaces where and when your customers are searching, is consistent.
And it’s important to note that no matter how good your content is, if your products aren’t up to scratch, then content won’t save you at least for the long haul.
The two main parts of content marketing is: ► Create content ► Distribute or promote it
You’ll learn everything you need to know about how to do those two things well in the video.
Timestamps:
0:00 Intro 5:40 Create your content 8:02 How to promote blog content 11:21 How to promote YouTube content
