Learn about the benefits of creating "evergreen" deals and events pages for recurring events like Black Friday. Search Engine Land Article - 5 SEO best practices for Black Friday and the holiday season: https://searchengineland.com/seo-best-practices-black-friday-holiday-season-389219Google Search Central Article - Engage shoppers with deal pages in Google Search: https://developers.google.com/search/blog/2021/07/deals-best-practicesFree Trial to SE Ranking: https://seranking.com/boulderseomarketing.html
