For small business retailers and marketers with basic SEO knowledge, it's hard to tell where to focus your efforts. You don't have in-house SEO expertise to execute a long-term strategy, yet you need to continuously improve your web presence to drive traffic and sales.
The following tips will help you expand your SEO toolkit:
- Tip #1: Create high-quality content.
Your content should offer value to your audience and give them a reason to visit your website, blog, or social media profile. Try to aim for a balance of both evergreen content that will always be relevant (e.g. FAQs, testimonials, and important resources) as well as timely content that shows your site is being maintained (e.g. blog posts, videos, social media posts).
- Tip #2: Find the right keywords.
Including the right keywords in the copy throughout your business page ensures that your content winds up in front of its intended viewers. This requires identifying your customers’ needs and interests and connecting to your target audience through long-tail keywords. Be careful not to keyword-stuff, or optimize too many words in your copy.
- Tip #3: Create a Google Business Profile.
You can optimize your Google Business Profile by adding your address, phone number, operating hours, and website. You can also upload photos of your storefront, menu, or anything else you want to highlight to draw in a potential customer. Through your profile, you can answer questions about your business as well as respond to ratings and reviews.
Looking for even more tips? We’ve got you covered. Check out blog.capterra.com/seo-tips-for-small-businesses.
