Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. Download a discussion guide here: https://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/
⭐️ The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.
00:00 Intro 7:00 - John Deere case study 10:30 - Procter & Gamble case study 13:20 - History of custom publishing 17:00 - Blendtec case study 23:15 - River Pools case study 29:09 - Red Bull case study 33:40 - Marriott case study 36:25 - Jyske Bank case study
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