A lot of work goes into optimizing websites for search engines. The people behind all of that work are SEO specialists.
But...what does an SEO expert do to help websites rank higher in search results? And how do they help turn site visitors into your customers?
SEO Professional Trevin has all the answers in this video. He'll explain what SEO professionals do using the acronym, "ROCKET," which stands for: --Research --Optimize --Content --Keywords --Earned media and links --Testing
Trevin will dive into what each letter of the acronym means and how each aspect of SEO impacts businesses.
If you still have questions about what SEO specialists do after watching this video, drop them in the comments! We'd love to hear from you!
In this video: 00:00:00 // Introduction to what SEO specialists do 00:00:56 // The ROCKET acronym 00:01:28 // R for research 00:02:22 // O for optimize 00:03:17 // C for content 00:04:42 // K for keywords 00:05:41 // E for earned media 00:06:33 // T for testing 00:07:10 // Trevin makes a pun 00:07:16 // Conclusion to what SEO specialists do
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