Search Engine Optimization Tricks Everybody Should Be Doing (Do These Now)

E1036: Breaking down practical SEO tactics that are working great and explaining why most people overcomplicate search engine optimization.

We go through a massive Reddit thread on “SEO hacks” and separate the good advice from the outdated spam tactics.

Topics covered:
- Why customer reviews are becoming one of the most powerful SEO assets
- How YouTube videos and video testimonials are getting cited by AI search tools
- The simple on-page SEO fundamentals that still matter
- Why intent-driven category pages are outperforming traditional SEO pages
- How to think about search intent before writing content
- The reason most AI-generated SEO content fails
- How to find keywords your competitors are ignoring
- Why comparison pages and “alternative” pages work so well
- Local SEO examples using semantic keywords and natural language
- Technical SEO basics that are still worth doing
- What “quality content” means in practice
- Why understanding how different people search changes your SEO strategy

We also cover:
- SEO myths that still circulate online
- Why buying backlinks is usually a waste of time
- How to structure pages for humans instead of algorithms
- The relationship between pogo-sticking and rankings
- How semantic relevance improves content performance
- What makes content more useful for both humans and AI systems

If you want to learn SEO that drives customers, leads, and conversions instead of vanity traffic, this episode will help.

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00:00 SEO Hacks Thread Intro
00:09 Reviews Everywhere Strategy
01:01 Video Reviews for AI Search
01:39 Ecommerce Taxonomy Pages
02:21 Intent Driven Categories Win
03:05 Hidden Text Joke Warning
03:51 On Page Keyword Basics
04:23 Quality Content and Pogo Sticking
04:37 Search Intent Writing Exercise
05:48 How Different People Search
06:46 Technical SEO and Easy Keywords
07:40 Authority and Trust Signals
08:26 Backlink Joke and Don’t Buy These
08:34 NLP and Local Intent Example
10:21 UGC Reviews and Communities
10:39 Competitor Alternatives Pages
11:44 Wrap Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seo #digitalmarketing