Want to learn how to write SEO content that ranks in Google and AI search? In this step-by-step tutorial, Matt Kenyon walks you through the complete process of turning a single keyword into a fully optimized blog post using Surfer’s Content Editor – from search intent and outlining to optimization, internal linking, and publishing.
You’ll see the exact workflow used to create content that performs in traditional search results and gets cited in AI tools like ChatGPT, Perplexity, and Google AI Overviews.
In this video, you’ll learn: - How to analyze search intent before writing - How to create SEO content outlines using competitor research - The 70/30 rule for building better content structures - How to optimize for Google rankings and AI citations - How to use entities and facts naturally in your content - The best internal linking strategy for new blog posts - How to improve readability, originality, and topical coverage - How to publish SEO blog posts that actually rank
You’ll also see: ✅ Surfer Content Editor walkthrough ✅ AI-assisted content research workflows ✅ Real examples of SEO optimization in action ✅ Content Score optimization for SEO + AI Search ✅ A complete keyword-to-published-post workflow
Whether you’re a content marketer, SEO specialist, founder, freelancer, or blogger, this tutorial will help you create higher-quality content faster, without relying on outdated SEO advice.
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