In this video, we explore why GEO (Generative Entity Optimization) is shaping the future of SEO. With AI tools like ChatGPT, Gemini, and Perplexity influencing search, it's no longer just about keywords—it's about how often your brand is recognized as a trusted entity.
You’ll discover how to become a verified entity, use Schema.org structured data, and leverage tools like Yext to syndicate content and boost your visibility in AI-powered results.
Whether you're an SEO expert or a business owner, this tutorial will show you how to optimize your schema, syndicate content, and use backlinks to rank in the new era of search.
📌 Timestamps: 00:24 – How Often LLM / AI Apps Mention Your Brand / What Is GEO 01:37 – What Is Entity 02:45 – How to Become a Verified Entity 03:26 – Tools That Help You Become an Entity (e.g., Yext) 03:53 – Key Parts of Becoming an Entity 04:56 – Feeding AI With Structured Data / Schema 04:59 – What Is Schema Code 05:30 – Schema Code Example & Validator 06:08 – Advanced Schema Tips 06:38 – How Syndicating Content Boosts AI Ranking 07:15 – Why Content Syndication Matters 07:57 – Are Press Releases and Backlinks Still Ranking Factors? 08:29 – Finding the Best Links for AI SEO 08:51 – Guest Posting and Press Releases with Relevant Terms
