By using YouTube SEO best practices your videos will show up in more search results in both YouTube and Google search. Here are 5 YouTube SEO tips to help you rank your videos in search.
1. Find topics with high search volume through keyword research. We recommend using VidIQ’s free Chrome plugin and Ahrefs YouTube Keyword Tool (both free).
2. Tell YouTube what your video is about. By using the keyword and other similar phrases in the video title, description, and tags, you help YouTube’s algorithm understand what your video is about so it knows who to initially show your video to.
3. Get people to click on your videos. Click through rate (CTR) is one of the most important YouTube metrics. Check out our YouTube thumbnail video listed above for help creating videos that people click on helping you get more video views.
4. Keep people watching videos on YouTube. Audience retention is very important for your videos. If you can retain your audience and get lots of watch time on each of your videos, YouTube will show your videos to more people.
5. Get people to interact with your content. When you get someone to like, comment or subscribe while watching one of your videos, that sends a signal to YouTube that people enjoy your content. If it’s clear that people enjoy consuming your content, YouTube will find more people to show your videos to.
6. Drive traffic to your videos within the first 24-48 hours. We share our videos on the YouTube community tab and our email list within a few hours of publishing a new video. We also share our videos on all of your social media channels such as Instagram, Facebook, LinkedIn, Twitter, and Pinterest.
