In SEO (Search Engine Optimization), a keyword refers to a word or phrase that a user types into a search engine to find information on a particular topic.
Keywords play a crucial role in SEO because they help search engines understand the content of a website or web page and match it to user search queries. By optimizing a website's content around relevant keywords, SEO practitioners can improve the website's visibility and ranking in search engine results pages (SERPs).
Keyword research is a critical component of SEO as it helps identify the keywords that are most relevant and valuable to a website's target audience. SEO practitioners use various tools and techniques to find keywords with high search volume, low competition, and relevance to their content. They then use these keywords in on-page optimization, such as titles, meta descriptions, headings, and content to help search engines understand the content of the page and match it to user queries.
