In 2015, while competitors were burning millions on ads, one company quietly built a traffic machine powered by SEO. This is the behind-the-scenes story of how two founders defined a digital marketing strategy that would go on to change the SEO industry forever.
In this video, we break down the full strategy: from blog posts and lead magnets to free tools and a Trojan-horse strategy. You’ll see how they went from scrappy startup to the powerhouse they are today and how their SEO playbook became the gold standard for modern marketers.
What you’ll learn:
- How they built massive traffic with strategic content - The exact SEO tactics that turned readers into leads - How they created content without blog posts - The media acquisition that took them beyond SEO
