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Learn the SEO strategy that will catapult your site in Google to get more impressions, more clicks & more traffic, FAST!
Helpful videos & resources mentioned in the Shotgun SEO video:
In this video you are going to learn the shotgun SEO strategy. This is a great search engine optimization strategy if you're brand new, building a new site with authority. But if you've already got a website that's built and you're really just looking to ramp up the amount of traffic you're getting from Google, this strategy works well. You can also leverage this for youtube if you're a youtube marketer because youtube is a search engine.
So step one is that foundation. You're on wordpress, you got your, your sitemap set up and you're tied into the search console.
Step two is keyword research. Now I've got probably eight or more videos on keyword research here on this channel. There's free methodologies, there's paid tools that I actually use the key right now just to give you a different reference point from it.
Really the key idea at this point is you want to go after long phrases, six word phrases, five word phrases, seven word phrases. So, uh, things like, uh, best baby monitor for a large home. If you're doing baby monitors, right? If your niches, baby monitors, that's a seven word phrase that's super specific, that is the type of content that you want to create and you'll create a list of all of these keyword phrases.
The goal here is to build relevance with a certain grouping of ideas, have a grouping of topics, and then you go leverage this and do more of what works. So phase one is that foundational site map, Google search console. Phase two is coming up with your keyword list.
Phase three is rapid fire content. These are the little beebees that are inside of your shotgun shell that get executed on. So you want to go publish literally a post a day, every day for 90 days and these can be quick.
After 90 days after you just brute force go through each and every one of those keyword phrases, quickly publishing something to the tune of a thousand or so words per post. You're just feeding the algorithm with lots of content. Then you go in and monitor, so we're now in phase four, right?
You've executed the content strategy over and over and over on Youtube. This would be 90 videos and 90 days on a blog, 90 blog posts in 90 days. If you can't do one a day, then how fast can you get to? 90 is the ultimate question. If you could do four a week, great. Do that until you hit 90 B. What about 25 weeks or so to get you to that point, which is about a half a year, whatever it takes, you need to get to 90 or a hundred posts as fast as you can.
First off, you're probably going to see new ideas that you didn't write about. Google is automatically understanding synonyms, the the different variations of words and language patterns that you're using, how they're relevant to other topics and Google is going to start displaying your content for things you didn't exactly write about but they're relevant. You want to now create content on these items, but you're also going to see some of your posts are getting lots and lots of impressions that they might not be getting a lot of clicks. This is probably because you didn't make great content. This is when you loop back into those original pieces of content that you did in that first 90 day or 90 post push and you really go deep on them. You do more research, you do more on page optimization. I teach you all of the bits and pieces of on-page optimization in my free learn SEO class.
