Over the past 24 years, I’ve seen a lot of different thoughts about SEO Strategies. While I thought this would be pretty straightforward to write about, I quickly realized that there are four parts to an SEO strategy:
➡️ What is an SEO strategy? ➡️ How to create an SEO strategy? ➡️ How to tie metrics and the SEO Strategy? ➡️ Why Have an SEO Strategy?
So that the company - from the CEO down, and not the SEO manager up, are fully bought it into it, that they realize the value and benefit of being first in Google, that they know what they need to be number one for and that its hard work but that they have the trust in the team that they will get there.
The number one failure in an SEO strategy is not knowing what the goal is - how big it is, how long it takes to get there. In ad campaigns, with a budget, you know exactly how many clicks to expect and maybe even what the conversion rate is. When SEO is deemed not to be working because the lead count isn’t high enough, most people downgrade SEO as part of the marketing strategy and this wrong on both sides of the coin.
The second biggest reason is that companies treat SEO as free ads - they want to write ads that they expect they are entitled for and then ignore keywords that they dont understand because they wouldn’t otherwise pay for. Combined - these two elements lead to a fast distrust of SEO. Meanwhile, their competitors, who aren’t talking aout their SEO strategies are enjoying phenomenal results which they keep investing and optimizing in.
