SEO is changing and in 2021, there are a few ways that the landscape has shifted. In this video, John Lincoln gives 14 action items to win in search engine optimization in 2021.
First, you need to create SEO content around all the things that your customers search for. Next, you need to update your SEO content often. You also need to have longform content, check your click through rates and consider using AMP.
When it comes to SEO in 2021, schema is going to be helpful, as well as HTTPS, links, social shares and growing the branded search for your company name.
SEO in 2021 needs to focus on BERT, EAT and video should be an important part of your strategy. You also want to look at international SEO in 2021. Finally, core web vitals are going to be very important to SEO in 2021.
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