What are title tags in SEO? Title tags are the HTML elements used to specify the title of your webpage. Title tags appear both on the SERP and on browser tabs. They help users understand what your web page is about and how relevant it is to their search queries. They also benefit your SEO (search engine optimization) strategy by including targeted keywords related to the search.
Does Google Use Title Tags? Title tags are important for Google search rankings. Although its search engine algorithms look at other parts of your page as well, title tags carry substantially more weight in determining how relevant a page’s content is. As such, Google provides some helpful guidelines for creating effective title tags for its search engine.
Google typically shows between 50 and 60 characters of a title tag. This rule is not ironclad, as this can depend on character width and display. Keeping your title under 60 characters is the best way to ensure that at least most of it will display.
