In the latest episode, Hack My Growth, we're going to take a look at how we can leverage multimedia content to expand the amount of real estate we own within the search results.
So we're going to take a look at leveraging multimedia content within our search strategy. So where does multimedia content show up within the SERPS? Well, most of the time it's showing up in featured snippets. We've got video carousels, we've got images, we've got sometimes podcasts and audio.
There's a lot more different types of media that can actually rank today because the search engines are a lot smarter. So looking at a couple of cool stats from a study done by Similarweb as of October 2021, nearly 20% of all keyword searches result in a SERP feature. And SERP features have grown more than 15% since March of 2021 in the U.S. alone.
SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.
We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.
