Google's Knowledge Graph: Revolutionizing Search with Jason Barnard, the "Brand SERP Guy" https://aidrivensearch.com/
Join Jason Barnard, CEO of Kalicube, as he delves into the world of Google's Knowledge Graph (KG) - the technology that has transformed search by transitioning Google from an information engine to a knowledge engine. Explore the history of KG, its development, and its key components, including nodes, RDF triples, and reasoning engines. Learn about the sources that feed into Google's KG, such as Freebase, Wikipedia, and other public databases, and the role of Knowledge Panels in presenting KG information on SERPs.
Understand how KG influences SEO by shifting focus from keywords to facts about entities, and discover the significance of topic modeling in semantic SEO. Find out how Google's KG affects SERP volatility and how tracking KG updates can be crucial for SEO success. Dive into the concept of user-specific Knowledge Graphs and their potential impact on personalized search. Listen to Jason Barnard's insights on the future of KG updates, semantic SEO, and the increasingly intertwined relationship between core algorithm updates and KG updates.
