In this video, the late Bill Slawski, an SEO expert, explains the importance of Google RankBrain. Introduced in 2015, RankBrain has become the third-most significant ranking factor among Google algorithms, as confirmed by a senior search strategist at Google, Andrew Lippattsev. Bill breaks down the technology behind RankBrain and how it has revolutionized search results by moving beyond just “strings” to focus on “things.”
RankBrain is a machine learning system that uses entity recognition to understand queries. It measures user interaction with search results by evaluating signals like click-through rates, dwell time, bounce rates, and more. This system is consistently learning and refines its algorithm to reflect the learning, enabling new rules to manage future queries of similar intent.
Bill also touches on how RankBrain impacts search rankings and suggests that it affects the rankings in many queries. RankBrain is all about understanding the user's search intent and creating relevant and helpful content for them. Google continues optimizing and fine-tuning its algorithms to create a super-efficient search experience, and RankBrain is a crucial component. This video is a must-watch for SEO experts and digital marketers looking to stay ahead.
