Alessandro Filippi leads the search engine optimization team (SEO) for the TOP Ads group and is responsible for setting and directing the group's overall SEO strategy for our retail brands, such as Spike Slot, WinCasino, Casino Squad, etc.
His approach to enterprise SEO starts with building strong foundations by systematically auditing the technical SEO of a website and building up from there.
In the words of Alessandro Filippi, move to where the puck is going - not where it has been. This is true for organic search. Pursue long-term success, not short-lived fame.
0:00 Introduction 0:38 1. Who is an SEO Director? 1:49 2. Name the top 3 peculiarities of SEO-optimization in the gambling sphere. 2:54 3. Who is your typical target client? 3:44 4. Tell me about the worst client and case you’ve ever had. 4:23 5. What was the weirdest complaint from the client you have received? 4:32 6. What minimum budget do you need to start an SEO campaign in the iGaming niche? 4:59 7. What are the top 3 characteristics of a successful SEO campaign? 5:27 8. Is it still possible to acquire organic search traffic in 2022? How? 6:19 9. What are the main obstacles in your job? Which specialists in your team are invaluable? 7:24 10. Give a piece of advice to those who want to work in the iGaming SEO niche.
