Topical Authority and building Topical Maps is an unfair advantage in the SEO space.
By leveraging Topical Authority you can outrank sites more "powerful" than yours.
👉 What is Topical Authority?
Topical Authority is the concept of creating brand relevancy so that search engines view your brand as an authority in the space.
Google rewards sites with HIGHER rankings (i.e. traffic) based on their perceived expertise.
When done right, you can outrank bigger, more established sites in certain niches by building topical maps (i.e. Forbes, WebMD, WSJ...)
👉 Why is Topical Authority important?
Because it helps search engines understand the relevance of a website or page for specific search terms.
Higher topical authority can lead to better rankings and traffic, despite a lower domain authority.
👉 What are Topical Maps?
Topical maps are made to dominate a niche with unique high-quality content (i.e. not chatgpt content)
Topical maps tell search engines YOU are THE expert in a certain field - because you've created an immense amount of "noise" (blogs, videos, audios etc..) in a certain niche.
👉 Why Create Content with Topical Maps?
It helps you create a structured and focused content marketing strategy. It also makes it so you're perceived as an expert in the field (i.e. you'll outrank more "powerful" domains).
👉 How do you build a Topical Map?
You need to start broad and then cover as many narrow subtopics as possible.
Just like a book, it's a story about X but covers a lot of Y, related with X.
