In today's Daily SEO Tips video, I'm going to discuss what NAP is and how to use it in SEO.
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What is Nap and why is it important to SEO? Welcome to Casey's SEO and Nap stands for name, address, phone number. If you have a local business, your Nap is going to be key in order for you guys to drive traffic to that business and help improve move your SEO so you can rank higher on your local maps. Now before I continue, please make sure to hit that like and subscribe button so you can stay updated with more SEO tips. One key component with local SEO is your Nap.
So, you need to have your business name, address and phone number correct on every website and or directory that you guys have. When it comes to that, Google does not like inconsistencies and your customers are not going to like it either. When searching for your business, if your customers find two different addresses and three different phone numbers, that is going to be very confusing to them and most likely they may choose a different business because they couldn't get a hold of you because you had a wrong phone number still listed on a particular website. Always make sure that your name, address and phone number are correct on your website, any main directories that you guys have, and your Google Business profile page. If you're not sure if your Nap is correct online, go ahead and type your business name in, book through the different websites or directories that your business is listed on.
Check your Nap and make any changes that you need and then you will be on your way to a consistent Nap which Google loves. If you want to build more local citations. You can use a service like Bright Local and you can add your business information into their website and then they will distribute that information to multiple directories, and this should help build some backlinks to your site but also give you some more local citations and maybe somebody will be searching on one of these sites. Find your business and give you a call to ask about your services. So a consistent Nap will help with your SEO, but it's more important for your customers so they can find your business and they can give you a call if they have any questions about your services or schedule an appointment.
I hope you guys enjoyed todays. Little tip make sure to get your Nap consistent everywhere online. It will only help your SEO and your customers to find your business. And make sure to hit the subscribe button to stay updated with more SEO tips.
