This is your definitive guide to GMB or the complete Google My Business Tutorial in detail. Keeping in mind the local SEO strategy, learn how to do Google My Business optimization to get relevant and high traffic from local searches.
Today, 46% of the total searches on Google are local searches. As per SEO Tribunal research, 97% of people get to know about a local business through online ways. Moreover, Hubspot reports that 61% of people who perform a search on mobile are highly likely to get in touch with a local business.
Hence, it is crucial to learn how to set up a GMB account, optimize it for local SEO, and get local customers. Whether you are a student, a digital marketer new to GMB, a business owner, or anyone who wants to learn Google My Business optimization from scratch, this tutorial is for you.
We will start with the basics of Google My Business, which include:
👉 What is a local search? 👉 What is Google My Business for beginners? 👉 How to write an attention-grabbing description? 👉 How to create an account for your business? 👉 The complete working of Google My Business according to the algorithm 👉 How to set up Google My Business listing? 👉 Write Google My Business description
Once you have covered the fundamentals, the next important topics in this complete Google My Business Tutorial are related to GMB SEO optimization:
👉 Adding your services to GMB account 👉 Different types of categories in Google My Business account 👉 Store code and labels 👉 Different ways of adding photos to your account 👉 What are reviews and how to get Google reviews for your business 👉 Importance of reviews for Google My Business SEO optimization 👉 How to deal with positive & negative reviews? 👉 How to add social media links?
At the end of this Google My Business Tutorial, the primary topics are:
👉 SERP tool and tracker 👉 What is the citation for beginners 👉 Difference between backlink and citation 👉 Views, Customer Action & Direction Insights 👉 Getting Phone Calls, Photo Views, Photo Quantity Insights 👉 How to Create Posts? 👉 Settings in GMB 👉 User roles and user access 👉 Reasons of suspension of your Google My Business account 👉 Do’s and Don’ts to avoid penalties 👉 Website Creation in GMB
These are some highlights of this advanced Google My Business Tutorial. As you watch the complete video, you will find much more that is important to optimize your GMB account for SEO.
00:00:00 | What is Local Search, Importance of Local Search. Data Related to Local Search 00:08:02 | Creating account on Google my Business - New Account 00:23:44 | Basic Information 00:36:44 | How to Write Perfect Description 00:45:01 | About Services Section 00:52:59 | Finding Competitors category 00:56:11 | Store Code & Labels 01:05:14 | Add Photos 01:10:38 | Importance of Reviews 01:19:57 | How to deal with Reviews 01:27:54 | Creating review Link 01:31:01 | Flagging Inappropriate Reviews 01:35:02 | Adding Social Media Links 01:43:31 | SERP Tracker for Google My Business 01:49:20 | What is Citation? 01:57:15 | Difference between Citation & Backlink 02:03:39 | How to do Citations Audit in GMB 02:14:57 | How to Find Citations Opportunities 02:22:03 | Query & Customer Search Insights 02:30:28 | Views, CustomerAction, Direction Requests 02:37:08 | PhoneCalls, PhotoViews, PhotoQuality 02:43:53 | How to create posts? 02:50:10 | Ads 02:57:22 | Settings 03:02:20 | User Access 03:11:27 | Suspension Reasons & Solution 03:21:12 | Checklists for Google My Business 03:27:42 | Creating Short Name 03:34:10 | Website Creation
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