Google accidentally leaked over 2,500 pages of Google Search API documentation… … and they indicate that Google’s been lying to us about key aspects of how its search engine operates. This could mark one of the most pivotal moments in SEO history, potentially transforming our entire approach to search optimization. And that’s not the only fire Google’s trying to put out this week. Find out the full story in today’s episode. ____________________________________________ A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence. https://search-intelligence.co.uk/ ____________________________________________ Here at Authority Hacker News, we cover the latest cutting-edge news from the world of search and online marketing. ____________________________________________ SOURCES https://jmedia.notion.site/Google-s-Algorithm-Leak-Everything-You-Need-To-Know-Sources-f57016a196144e7583e12cca0aef7a2a ____________________________________________ Check out our more detailed case study on brand building in our latest podcast: https://ahkr.to/future-of-sites ____________________________________________ Timestamps: 00:00 Intro 00:42 Leaked Google API Documents 01:53 Managing expectations 02:28 Google’s use of click data 03:35 Google use of site authority 03:49 Google’s use of Chrome data 04:04 The Google Sandbox 04:18 Navboost + user intent 05:03 Google cares about authors 05:14 Algorithmic demotions 05:42 What else is Google tracking? 07:05 The importance of building a brand outside of Google 07:42 CJ Eats case study 08:23 What Google’s leak tells us 08:39 The importance of Digital PR 10:02 Google AI Overviews causing chaos 11:44 Organic traffic impact of AI Overviews 12:46 Wrapping up ____________________________________________ FOLLOW US ELSEWHERE LinkedIn: https://linkedin.com/company/authorityhacker/ Facebook: https://facebook.com/authorityhacker/ Instagram: https://www.instagram.com/authorityhackernews/ Twitter: https://twitter.com/authorityhacker/ TikTok: https://www.tiktok.com/@authorityhackernews/
