In part Part 1 of our free Digital Marketing Course we cover everything you need to know about Digital Marketing. We will cover a wide range of topics from the basics of digital marketing, to the main concepts of digital marketing, buyers journeys and personas, Content marketing, Social media marketing and SEO.
Introduction to Digital Marketing: Key Digital Marketing Concepts: 00:40 The Buyer's Journey Introduction 31:36 Integrating Traditional and Digital Marketing 40:33 Aligning the Buyer's Journey with Channels 45:57 Tools for Digital Marketing 52:52
Content marketing Importance of Content Marketing Strategy 1:04:00 Purpose and Benefit of Using Personas 1:08:47 Strategies for Creating Personas 1:10:22 Content Creation 1:13:55
Social Media Marketing: Social Media Marketing Concepts 1:33:06
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.
If you are interested in learning more, check out our courses: https://bit.ly/3jfdaZv Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
