Digital Marketing 101 - A Complete Beginner's Guide to Marketing // Hello and welcome to our beginner's guide to digital marketing. In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing.
Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly.
Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.
00:00 Digital Marketing 101 A Complete Beginner's Guide 01:07 Free Digital Marketing Plan Template 01:54 Traditional Marketing vs Digital Marketing 02:49 Know Your Audience through Research and Digital Insights 04:14 Digital Marketing Channel: Your Website 04:43 Digital Marketing Channel: Search Engine Optimization 05:26 Digital Marketing Channel: Social Media 05:54 Digital Marketing Channel: Email Marketing 06:21 Digital Marketing Channel: Search Engine Marketing 06:32 Digital Marketing Channel: Content Marketing 06:58 Understanding the Marketing Funnel 08:21 Digital Marketing Data and Insights
Who am I? 👩🏻💻 Hi, I’m Laurie, a digital marketing strategist and content creator who also loves all things marketing, personal development, productivity, mindfulness, and tech from London, United Kingdom. I’ve built my personal brand into a digital marketing training and consultancy business in the last few years and I love helping others create a living doing what they love. I live here with my husband Simon Alexander Ong, and our little toddler daughter. If you like the channel, please do get in touch and say hi!
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