Content marketing is the #1 way to market your business. But, now that means more than just posting on your companies blog. Posting on social media is also part of content marketing, but having a set strategy is the way to make it work.
Today, Cereal Entrepreneur will walk you through why having a content marketing strategy is important and how you can get started.
A typical content marketing plan will answer the below questions:
Who is your audience? What channels will you use? What metrics will you use to measure success and ROI? What resources do you have? What pain points will you solve?
Types of Content: Types of content can range from blog posts, branded blog posts, user-generated content like Instagram videos and posts, Podcasts, Whitepapers, Infographics, Photos, Webinars, Press Releases, and more! The options are endless.
Types of Channels: Email, Social Media, Pamphlets, Search Engine Ads, Websites
Develop Your Strategy: Step 1: Build your buyer personas. Step 2: Define your goals & metrics Step 3: Audit your current content Step 4: Map your customer journey Step 5: Implement & review your content marketing strategy Step 6: Bring it all together.
How do you think having a content strategy will improve your SMMA?
