In this video, we’ll discuss a few important strategies for content marketing that every marketer should know. Some of the strategies discussed in the video are knowing your audience, creating high-quality content, consistently running a/b tests, conducting a competitor analysis, choosing a suitable content format, choosing a content management system, targeting your audience using emails, using native ads and measuring your content performance. Content marketing is a pull marketing technique of creating and sharing valuable content (such as blogs, videos, articles, etc.) to the target audience. A valuable content solves a problem of the target audience, holds their attention by adding value to their lives and results in converting their interest into purchase. So, let's get started with content marketing strategies.
Below are the topics we'll be discussing in the video: 1. Know your audience - 0:31 2. Create high-quality content - 4:27 3. Consistently run A/B tests - 10:40 4. Conduct a competitor analysis - 13:30 5. Choose a suitable content format - 15:21 6. Choose a content management system - 18:54 7. Target your audience using emails - 19:39 8. Use native ads - 21:55 9. Measure your content performance - 23:38
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