Are you overwhelmed by the idea of crafting a content marketing plan? Perhaps you’re worried about spending money on complex software or tools? I will share a simple yet effective sample content marketing plan using Google Sheets. It’s based on my decade-long experience as an in-house content marketer for a leading tech SaaS company.
Along with a content team, I created email newsletters, ebooks, white papers, social media posts, and various high-quality assets for big content marketing campaigns. No expensive content marketing software is required!
This approach is straightforward, cost-effective, and perfect for new content marketers and small business owners who want to write their first plan. Whether you're a solo entrepreneur or part of a small team, this sheet and the guide below will help you plan, execute, and track your content marketing efforts quickly and confidently.
