When you’re trying to sell online you have an important problem to solve: how do you get customers to find your store? People who find your online store in a search engine are probably looking for products like yours, so they’re more likely to buy something.
You can use search engine optimization, or SEO, to improve the search engine ranking for your store and help customers find your products. This means taking steps in your Shopify admin to help search engines understand your store and trust your content, and increase the chances that your store populates when potential customers search the web.
