In Lesson 2 of Search engine optimization(SEO) complete the course in Pashto. we will know why a website need SEO, It can help you build your brand. Although branding is often considered a more traditional marketing strategy, while SEO falls firmly into the digital category, the two involve similar steps. An optimized website earns more traffic On the surface, the goal of SEO optimization is to improve your site’s rankings in search results. But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads. Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.
