YouTube is the second largest search engine in the world, which means if you're not on it, you're missing out on engaging with a lot of people. Now, video can scare some people because not everybody wants to be in front of a camera, but you don't always have to do videos like I do standing in front of a camera and teaching something. There's a lot of ways that you can use video multimedia on YouTube to help improve your brand's visibility.
Now, just posting a video on YouTube is not necessarily going to get you the views that you want. You have to make sure that your video is optimized for YouTube and optimized around its specific algorithm, which is used for ranking videos in video search. Let's talk a little bit about what that means and what we need to do with the YouTube algorithm.
Unlike traditional search, YouTube's algorithm places a lot of weight on the engagement of that specific type of media. YouTube wants people to engage with your video and stay on the YouTube platform so Google will track people as they click on a website, and if that website has Google analytics, they can track user behavior and understand what people are doing once they get to your website. Now, YouTube wants people to stay on YouTube. When you're optimizing your video, you want to make sure you're optimizing for the experience on YouTube, that your channel is optimized for conversions, that your channel is optimized for growing your visibility and your reach online.
