Video SEO is the process of getting more video views from Google. In this tutorial, you’ll learn the step-by-step process to rank your YouTube videos on the first page of Google.
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*************************************** I’m sure you’ve noticed that videos have been appearing more and more in Google’s search results. In fact, SEO statistics show that video carousels nearly doubled in the SERPs in 2017.
This is why you should be focusing on video SEO.
What is video SEO?
Video SEO is different from YouTube SEO. Video SEO is the process of increasing visibility and rankings in search engines like Google. Whereas YouTube SEO is the process of increasing visibility and rankings in YouTube search. The good news: properly optimized videos
The good news is that properly optimized videos for Google can also rank in YouTube and vice versa, with just a few additional things.
So, how do you rank your YouTube videos on Google?
The first step is to find video topics with ranking and traffic potential.
Google ranks content that best serves a user’s query. And generally speaking, if videos are ranking high or are prominent in the SERPs, it’s a sign that creating a video on this topic has the potential to get views from Google.
And in this video, you’ll learn three ways to find video topics with both ranking and traffic potential.
Step 2 is to create an optimized video.
You probably already know the basics of video optimization. Your videos need to engage your audience, i.e., long watch times, high audience retention, and boast-worthy session watch times.
But something a lot of creators forget is that the Internet is more or less text-based. So if Google, YouTube or any other search engine can’t interpret the text attached to your video, then you’ll never rank your videos on YouTube or Google.
If you want to optimize your videos (and not just for engagement), you’ll have to give as much context as possible to search engines. And the way you do that boils down to the words spoken in the video, matching visuals, and metadata.
While they’re easy to implement, they do require some planning. And in this tutorial, you’ll learn some strategies on how to do this.
The third step is to add closed captions to your instructional videos.
Remember: we want to help YouTube and Google understand the contents of our video as much as possible.
And since the words that are spoken can easily be transcribed to text, this is probably the best and easiest way to add context to your video.
You’ll learn how to do this in the video.
Step 4 is to create an enticing thumbnail.
It’s no secret that great thumbnails lead to more clicks. So, you’ll learn a couple of cool tips on how to make a compelling thumbnail that gets viewers to click.
Finally, the last step is to add timestamps to your videos. This can help you get the “key moments” feature on Google.
Key moments is a new SERP feature was released in September 2019. Here’s Google explanation about this:
“When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video based on timestamps provided by content creators.”
How do you capture “key moments” with your video? You’ll learn how in this tutorial.
To conclude, it’s estimated that video will represent 82% of ALL IP traffic in 2021. The fact that video is starting to dominate Google’s SERP is a good indicator that it’s time to up your video SEO game.
Timestamps:
1:18 Find video topics that rank and bring traffic 5:13 Optimize your video for organic rankings 9:07 Importance of closed captions 10:22 Valuable tips on thumbnail improvement 11:07 Use timestamps to highlight key moments of the video
