60% of your consumers prefer platforms like YouTube to live television. Even better, it’s the 3rd most visited website in the world. This provides you with a unique space to keep your target audience engaged… while their reactions and comments provide invaluable data for your marketers. But first, you must get your channel in front of your ideal consumers.
Viewers enjoy more than a billion hours of video content on YouTube every day.
How do you get more people to spend more of their time on your channel? - Use product videos to improve SEO, CRO, and AOV. - Use YouTube Ads to attract views and boost authority. - Use content marketing to share your videos frequently.
1. Use product videos for SEO, CRO, and AOV. Product videos are valuable and versatile tools for maximizing your profitability. Firstly, your customers are 4x more likely to watch a product video than to read an article. This makes them vital for optimizing your conversion rates.
Secondly, a simple video SEO strategy improves your visibility on search engine results pages (SERPs). In this way, the same product video that informs your customers is used to earn the top spots for relevant keywords.
Finally, there’s evidence that using more product videos results in a better AOV. Retailers who put a video on most product pages enjoy an average order value that’s 68% higher than those who use fewer videos.
2. Use YouTube Ads to attract views and boost authority. For product videos, it’s important to use YouTube ads to boost authority by attracting early views. This is a vital step for alerting Google to the value of your videos.
The secret is to vary your ad delivery to find the most effective strategy for your products or services. Should your ads play before other, related videos? Or should you promote your video in YouTube search results?
Find your sweet spot and these early views will boost the authority of your videos. This keeps your videos at the top of the SERP for important, related keywords.
3. Use content marketing to share your videos frequently. Firstly, your content marketing team must be capable of producing several forms of content for every product video. What pain points does your product resolve? How can customers use it most effectively?
Even better, what are some expert ways to use your product that aren’t well known? Put your video in every relevant article they write, and share it on social media with compelling copy that attracts viewers to the content.
It’s the circle of a content marketer’s life: address evergreen topics, answer consumer questions, and repurpose your content often.
But remember to vary your video topics… Product videos are a priority in the short term, particularly if you don’t have one on every product page. This amplifies your average order value and maximizes your success in search engine optimization and conversion rate optimization.
However, to promote your YouTube channel, your video marketing team must produce videos that cover a range of diverse topics. Feel free to use the questions above, since your customers are more likely to watch a video than read an article anyways.
Most importantly, don’t limit yourself to professional videos only. Show your fun side, surprise and delight your audience, and motivate them to engage.
Promote Your B2B YouTube Channel with Optimum7 These strategies aren’t complicated, but they’re more effective when you can devote complete attention to their execution. Even better, you should delegate the campaign to content and video marketers with the experience and knowledge required to maximize ROI.
To attract more viewers to your YouTube channel, speak to our video marketing experts today!
