Go For Topics With Traffic Potential Work with topics that will attract traffic. Ensure that you work with a topic that people are making searches on. Otherwise, no one will be viewing your videos even if they rank. You should also ensure the topic has video intent, meaning that searchers would rather watch a video on that than read about it. This is the kind of video that will rank well in Google as well as YouTube. Optimize Your Video Avoid unnecessary content, ensure your video is high quality, and show on the screen what you are talking about. Create a video that people will love. If you have done your Keyword Research than your content should be optimized around that. Fix Closed Captions Google automatically includes closed captions to your videos. These are rarely correct. So make sure that you check and edit them, taking advantage of any opportunity to optimize the content as you do. Use Enticing Thumbnails Use attractive and original thumbnails. These are the first thing that attracts the attention of potential viewers and so need to stand out. Use bold colors and consider using a templated approach. This will improve brand awareness and attract more people to click on your content.
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