Welcome to our How To SEO For Youtube Channel Video!
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YouTube is the second-largest search engine in the world – second only to its parent company, Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. How do you avoid getting lost in the sea of videos? Your best bet is to optimize great videos for search using video SEO best practices. With these tips, you can create a solid YouTube SEO strategy.
What is a YouTube SEO strategy? Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following.
Unlike Google, which uses backlinks and other factors to evaluate rank, YouTube SEO involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search both within and outside of YouTube.
You may know the basics of SEO for YouTube videos, like including keywords in titles, meta descriptions, and tags. However, there’s more you can do for YouTube SEO through video accessibility. Since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. A key component to a YouTube SEO strategy is harnessing the power of your video’s text in the form of transcripts, closed captions, and subtitles, which can positively impact user experience, engagement, watch time, viewership, and SEO.
YouTube SEO Tips:
Rename your video file using a target keyword. Just like you would when optimizing written content, you'll use an SEO tool to first identify keywords you'd like your video to focus on
Insert your keyword naturally in the video title. When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.
Optimize your video description. First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it's okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay
Tag your video with popular keywords that relate to your topic. YouTube's official Creator Academy suggests using tags to let viewers know what your video is about. But you're not just informing your viewers -- you're also informing YouTube itself.
Categorize your video. Once you upload a video, you can categorize it under "Advanced settings." Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.
Upload a custom thumbnail image for your video's result link. Your video thumbnail is the main image viewers see when scrolling through a list of video results.
Use an SRT File to add subtitles & closed captions. Like much of the other text we've discussed here, subtitles and closed captions can boost YouTube search optimization by highlighting important keywords.
End Screens End screens display similar information as cards, but as you may have guessed, they don't display until a video is over, and are a bit more visually detailed in nature.
Add Cards and End Screens to increase your YouTube channel's viewership. Cards When you're watching a video, have you ever seen a small white, circular icon with an "i" in the center appear in the corner, or a translucent bar of text asking you to subscribe?
