How to boost YouTube SEO? đUse These YouTube SEO Tips to Improve Your Rankingsđ
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How to boost YouTube SEO? YouTube SEO best practices for providing information about your video.
1. Research and Find Your Keyword
Just like you would find a keyword for optimizing your blog posts for SEO, you need to have a clear keyword for your video content. This is literally the cornerstone of your strategy when it comes to how to do SEO for YouTube successfully.
Here are a few ways to find a keyword:
Use YouTubeâs autosuggest: Type in the basic subject of your content and see what comes up. These are suggestions that people are actively searching for on YouTube.
Use Google Trendsâ YouTube Search feature: Google Trends will show you which searches are popular and allow you to check on YouTubeâs platform.
Research keyword volume with the YouTube SEO tool of your choosing: Though there are many tools for keyword research on the market, we highly recommend SEMrush. Weâve also had good luck with Ahrefs.
Whichever method you choose, make sure your keyword is related to your content and can be embedded naturally in your title, subtitles, and video description.
2. Add Your Keyword to Your Video Title
Once you have your keyword in place and your video is recorded, youâre now ready to start optimizing with a few YouTube SEO best practices.
Letâs begin with the title. Directly after your video downloads, youâll have the chance to give it a name.
Giving your video a catchy title is essential for getting more people to click on it (just like having a good subject for your emails will increase open rates).
Your title should have the keyword included in a way that sounds natural. If your keyword was âplaying guitar,â for example, and you were targeting people just learning to play the guitar, your title would be something like, âPlaying Guitar for Beginners.â
While titling your video with a keyword wonât magically rank your video at #1, it certainly helps YouTubeâs algorithm get you a bit closer.
3. Optimize Your Video Descriptions
Directly under your title, youâll have the chance to give your video a description:
There are a few rules to keep in mind when doing this:
Create thorough descriptions in longer forms (150-250 words)
Include your keyword and related keywords (without keyword stuffing)
Add a call-to-action at the end
Include links to your brand or other content
So if we look at OptinMonsterâs description for the video âExplode Your Email List with Instagram and OptinMonster,â you can see that all those parts are included.
One important thing to keep in mind is that while your video description should be longer in form, your first few sentences should be catchy and engaging. This is crucial because when users land on your video, they will only see the first few lines of your description:
By giving your description a great introduction, youâll increase your chances of users clicking âShow Moreâ to see your call-to-action.
4. Find the Right âTagsâ for Your Video
After youâve titled your video and keyword description, scroll down until you see âMore Options.â
Click âMore Optionsâ and scroll down until you found the âTagsâ field box:
Though the text in the picture above indicates that other factors (like title and description) are more important for ranking, âtagsâ are still considered a YouTube SEO best practice.
Tags are a great piece of metadata that gives YouTube and Google a bit more information about what your video is about (remember, these search engines canât âwatchâ these videos like humans).
As a general rule, your first tag should be your keyword followed by other related terms. Just donât go overboard. Your best bet is to stick with 5-10 tags per video. These are some of the tips on "How to boost YouTube SEO?"
Source: https://optinmonster.com/youtube-seo/
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