Generative AI is changing the way people search for information, and businesses need to adapt their content strategies to stay visible. In this video, we break down:
✅ What Generative Engine Optimization (GEO) is ✅ How it differs from SEO ✅ The key strategies to optimize content for AI search like ChatGPT, Perplexity, and Google AI Overviews ✅ The role of structured data, brand visibility, and entity optimization ✅ New metrics for measuring AI-driven search success
If you want your brand to be found in AI-powered search engines, this is a must-watch! 🎯
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Timestamps:
00:00 Intro: What is Generative Engine Optimization (GEO)? 00:07 Why GEO matters & how search is evolving 00:24 SEO vs. GEO: Key differences & new opportunities 00:46 The rise of AI-powered search (ChatGPT, Perplexity, Google AI Overviews) 01:28 How businesses can optimize for AI-driven search 02:39 Understanding AI search engine models & their differences 05:05 New GEO metrics: Brand visibility, AI mentions & search influence 07:13 Search behavior shifts: How people find content today 08:25 SEO strategies that still apply to AI search 09:06 The importance of structured data for AI indexing 10:10 How authority is calculated in AI search 10:31 User experience & engagement in AI-driven search 11:17 Should you optimize separately for each AI search model? 12:04 Final thoughts: How to future-proof your search strategy 13:12 Outro: Like, Subscribe & Join the Conversation!
