In today's Daily SEO Tips video, I'm going to discuss what the main purpose of using keywords in SEO.
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Have you wondered what the main purpose for keywords are in SEO? Welcome to Casey's SEO. And the main reason for keywords are for search. The reason why keywords are so important are search engines. As Google, they use keywords or phrases in order to pull up search results.
So if you have a website and you are using keywords that get no search results, then your page will most likely never be found. If you want your website to be found on the search engines, you need to follow these steps. But first, if you guys could hit that like and subscribe button, that would be greatly appreciated. Now let's move on to what you need to do to get your page or website ranked. First, you need to find what keywords are getting actual searches for your website.
If you are in the SEO industry, you need to find keywords that people are searching for. One of the best places I go to find my keywords is SEM Rush. You can use their Keyword Magic tool, type in SEO and then you can look at the different search results, how many searches per month a keyword get, and you can find what questions that keyword uses in the search results on those. Then you're going to take a keyword or two and base your page around those. And depending on the authority of your site, you may not want to choose short tailed keywords.
So you may not want to use the keyword SEO for one of your pages. You may want to make it a little bit longer and say how SEO can improve your local search results. A longer tail keyword will end up giving you more traffic in the long run and you still might be able to rank for a shorter tail keyword as long as you get some traffic and backlinks to that page. Next, you can take those keywords and you can put those into either SEM Rush or SEO Power Suites Rank Tracker and you can track those keywords every single day if you would like, you can put it on a schedule and then you can just sit back and relax and focus on SEO. Now here's a little quick tip.
If you want to find out what keywords are ranking for each page, you can use SEO Power Suites, web auditor, software. With this, you can find out exactly which keywords are ranking for each page. Then you can go and look at how many searches those keywords get. And then if you need to, you can adjust your keywords for that page in order to get the most traffic. Then you can use their content editor and you can compare your content with other competitors and it will tell you what you need to do in order to either surpass your competitors or get your content up to par with theirs in order for you to rank a little bit better.
So just remember, you need to use keywords that get searches in order for search engines to find your pages. Now, there's a lot more that goes on with just using the right keywords, but if you don't have the right keywords, you're never going to be found. And then what is the point of doing all the work that you are doing for your SEO? I hope you guys enjoyed this video. If you did, make sure to hit that like and subscribe button.
And if you guys have any questions or comments, please let me know.
