Neil and Eric discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. They emphasize the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization.
00:00 - Todayβs topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner) 02:37 - Optimizing for Chat GPT and Bard for better recommendations 05:02 - Generative engine optimization methods: authoritative, keyword stuffing, statistics, etc. 07:34 - Average 30% improvement in impressions with Geo methods 09:07 - Winner takes all in AI-generated search engine recommendations 09:57 - First step towards understanding the impact of generative engines
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The topic? You guessed it: marketing!
Brought to you by none other than industry experts Eric Siu (founder of Leveling Up & Single Grain) and Neil Patel (co-founder of Neil Patel Digital and top 10 marketers by Forbes).
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