If you're a B2B business looking to increase your website's visibility in search engine results, keyword research can be a powerful tool. In this video, we'll discuss how to conduct keyword research using the popular software SEMRush. We'll go over the basics of market and competitor analysis to identify the right terms and phrases for your website. Plus, you'll get expert tips on how to effectively implement these keywords into your content. Get ready to take your B2B website's SEO strategy up a notch!