In the second video of our SEO for Industries series, we dive deep into the world of real estate SEO. Use these advanced SEO techniques to get better traffic and visibility for your website and real estate listings.
00:00 Introduction 1:22 Tip 1 Claiming Your GMB Listing 3:04 Tip 2: Using Zillow for Higher Google Rankings 3:55 Tip 3: Creating City-Specific Content 5:34: Tip 4: Guest Posting and Backlinks 6:36 Bonus Tip: Schema Markup
Tip 1: Claim Your Google My Business Listing
A Google My Business listing helps you massively when it comes to local searches. Claiming your Google My Business listing is one of the first steps in ensuring you appear on the knowledge panel on Google SERPs, on Google’s 3 Pack, and Google Maps. To claim your GMB listing, just head over to Google My Business (check the link above) and create your business profile. We also share a few industry secrets on how to create citation accounts on other platforms to maximize your visibility in search.
Tip 2: Use Zillow to rank higher on Google
Zillow is a market leader when it comes to online real estate. In 2018 alone, they received 7.10 billion annual visitors on their websites and apps. In this video, we show you how to create your profile on Zillow, and optimize it to maximize your visibility. With Zillow having such a huge market share, there’s a good chance this is where your clients will first find you.
Tip 3: Go big with your real estate blog and create city-specific content
Creating highly informative city-specific content can really help you with your marketing funnel. Blogs that talk about different cities and localities in detail help your prospective customers make a better decision. By providing useful information to people when they’re in the research stage, you’re establishing trust and authority for your business. And it increases the likelihood of these users coming back to you when they’re in the decision stage. In this video, we walk you through a real-world example of a winning real estate blog that guides users along the sales funnel.
Tip 4: Guest posting on real estate blogs
Guest blogs are a tried-and-tested method for effective link building. What you have to do is identify reputable publishers within the real estate industry and reach out to them to see if they’re looking for someone to contribute great content. Most publishers are hungry for quality content since there’s only so much their in-house team can create. Guest blogs can be a great way to get backlinks that point back to your site. If your content is really good, you will be able to publish it on some of the biggest names in your niche and get backlinks from authoritative websites. Just make sure you’re earning organic backlinks from relevant publishers in your niche.
Tip 5: Implement Real Estate Schema Markup
Schema markup refers to little snippets of code that “tell” Google how to display your page information on SERPs. There are different types of schema codes that you can use. Studies have shown that pages that use schema markup get a 20-25% higher click-through rate in search. As a realtor, you need to implement schema specifically in two key areas of your website. The first is your business’ listing which includes opening hours, contact details, and more. And the second one is the Product Schema on your property listings. In this video, we walk you through some great examples of schema markup being deployed by real estate giants.
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