Squarespace is a website-building platform that makes it easy to create and maintain an attractive, engaging website. However, designing a Squarespace site with the intent of improving search engine optimization (SEO) can be tricky. After all, you’re not dealing with HTML code or other elements that are directly related to search engine optimization. Instead, your primary focus should be on using keywords effectively and choosing images, videos, and other content that will help people find your site.
Squarespace SEO Basics A website’s SEO is determined by search engine algorithms that evaluate content, links, keywords, and other factors to determine a page’s rank. The higher your page ranks, the more likely it is that people will find your site when they search online. For example, if you own a bakery and you want people to find your website, you might use “fresh baked desserts” as a keyword. Your goal is to rank high in search engine results for that keyword so people can find your site when they search for “fresh baked desserts.”
Optimize Your Title and Descriptions The title and description of each page on your site play a large role in SEO. A good title will help people find your site when they search for certain keywords, while a well-written description will help convince them to click through to your site. Make sure your title is short but descriptive and includes keywords related to the page’s content. Your description should be around 100 – 160 words and include a few of your core keywords. Squarespace also lets you add metadata to your pages, which includes information like your author name, image credits, and other details that search engines use.
Create A Blog Blogs are an integral part of many successful websites, and they’re a great way to attract new visitors and improve your SEO. Squarespace lets you create a blog on any page of your site and offers many useful features for blogging. You can write posts, add images, and use Squarespace’s intuitive editor to format your posts.
Conclusion Squarespace is a great tool for building a website and managing your SEO, but it isn’t a magic bullet. The most effective way to use Squarespace for SEO is to understand your audience and create content that will appeal to them. Once you have a general idea of what your site should look like and what topics you want to cover, start doing some research on keywords related to your industry and audience. Squarespace also offers many other features and services that will help you improve your site’s SEO. These include hosting services, email marketing, analytics, and GDPR compliance. With these services, you can create a fully functional website that looks great and is optimized for search engines.
Timestamps: 00:00 - 01:10 Why You Need SEO!! 01:11 - 05:17 Part 1: Site Title & SEO tab 05:18 - 07:46 Part 2: Search Console & Analytics 07:47 - 10:26 Part 3: URL Slugs 10:27 - 14:34 Part 4: Metadata 14:35 - 16:28 Part 5: Internal Links 16:29 - 17:44 Spacebar SEO Audit Tool 17:45 - 19:51 Bonus Part!!
-- I'm David, a search specialist and beginner YouTuber from Orange County, CA. I started on Google Ads (also called SEM) and have managed over $3M in ad spend. I've also designed over 150 Squarespace websites. My team and I work on about 30 SEO projects a month and help companies get found on Google with SEO, SEM, or design a powerful website.
