Head over to the Chrome Web Store and download the Keyword Surfer extension. This free tool is essential for uncovering the keywords people in your area are searching for. Google Your Service in Your Area:
Open Google and search for the service you offer followed by your location (e.g., "plumber in London"). Keyword Surfer will display search volumes directly in the search results.
2. Identify Primary and Secondary Keywords:
Pay attention to the keywords with the highest search volumes. These will be your Primary keywords. Note down close variations and related terms. These will serve as your secondary keywords.
3. Build a Keyword Sheet:
Create a spreadsheet to organise your findings.
List your primary keyword at the top and include secondary keywords below it. Optimise Your Website Pages:
Use your primary keyword in critical areas such as titles, meta descriptions, headers, and content.
Incorporate secondary keywords naturally throughout your website to improve relevancy and reach.
Why This Matters:
Conducting thorough keyword research helps you understand what potential customers are searching for and ensures your website appears in local search results.
By optimising your site with both primary and secondary keywords, you increase your chances of attracting and converting local traffic.
This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers.
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