Curious to hear expert SEO advice and insights that are both actionable and potentially controversial? ----------------------------------------------------------------------------------------------------------------------- Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi... ----------------------------------------------------------------------------------------------------------------------- Thomas Jepsen joins the Niche Pursuits podcast today to share insights and findings from 12 years of SEO experience, some of which may differ from what you typically hear on topics like: - Topical authority - E-E-A-T - And structured data
Overall, it's a thought-provoking discussion covering a wide range of topics regarding on page, off page, and technical SEO concerns.
Thomas explores the secrets behind low DR, high traffic websites and how they can be used as models for content structure.
Sharing the importance of internal linking, recommending Link Whisper to quickly help for improve crawlability and avoid orphan pages.
He shares a glimpse into his site audit process, including understanding clients' goals, analyzing their website and competitors, and presenting his findings.
He also addesses issues of bloat – like tags, category pages, and thin content pages being indexed. Shares insights into indexation issues found in Google Search Console, like crawled currently not indexed, discovered currently not indexed, and duplicate pages.
And advises when it's best to delete or improve content that doesn't drive organic traffic or impressions from any keywords in Ahrefs.
You'll also learn about the Google Sandbox and its connection to core updates, link accumulation, and quality content creation.
In a nutshell, Jepsen's expertise on website quality and optimization offers indispensable knowledge for website owners and SEO professionals alike. In the age of AI he emphasizes the importance of white-hat practices, believing high-quality content, natural links, and internal linking to enhance crawlability and site structure, will help. And don't overlook indexation issues – delete or improve content that fails to drive organic traffic or keywords.
Don't miss out on the latest episode – your website's success may depend on it!
Topics Thomas Jepsen Covers:
- His experience in lead generation and the mattress niche - Why he got into technical audits - Getting VC funding to help his site - Disavow links - What is 'good' AI content - What is 'bad' content - Following successful examples - Ways to mitigate risk when using AI - Indexation and bloat - Whether to index category pages - The importance of internal linking - The minimums of a legitimate website - Thoughts on E-A-T - What GSC reports to focus on - When to delete, update, or add new content - How to get the quickest wins from existing content - Thoughts on schema and topical authority And more...
Timestamps: 00:00 - Intro 03:50 - Thomas’ Background 09:05 - His Lead Generation Site 13:30 - Common Site Issues 17:55 - AI Content 21:40 - Content Tips 27:55 - Indexation 36:15 - E-A-T 38:20 - GSC Reports 42:20 - Content Auditing 46:15 - Google Sandbox 52:18 - Internal Linking & Audits
-You can learn more about me at and get additional website tips at: https://www.nichepursuits.com
-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com
-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioni...
