In this video, we discuss the basics of SEO, how search engines work, and how you can improve your website's ranking in search engine results pages, with real-life examples. Learn how to conduct keyword research, create high-quality content, build backlinks, and optimize your website's structure and code to become an SEO expert. Whether you run a pet store, a restaurant, or a small business, these tips will help you improve your website's visibility and attract more organic traffic.