Ecommerce SEO Tips for Out of Stock products

Ecommerce SEO Tips for Out of Stock products

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When your products are temporarily sold out, Google treats these pages as soft 404s, so simply marking the page as "Out of Stock" may not be effective for SEO. Learn how to properly notify Google and other search engines of the status of your out-of-stock products.

In this video, we discuss the steps to take when dealing with out-of-stock product pages, including product version replacement and seasonal products.

Let’s get right into it.

Chapters (Timestamps):
00:00 - Introduction
00:56 - What We Will Be Discussing
01:12 - Before You Get Started
02:00 - Temporarily Out of Stock SEO
04:07 - What is Soft 404?
06:56 - Remove Internal Links
08:33 - Permanently Discontinued Products
09:01 - How Big Brands Like Apple & Nvidia Handle it
13:16 - New Version Replacing Phased-Out Product
16:19 - Seasonal Sale Products
17:24 - Outro

Use Google Merchant Center To Keep Google Updated on Stock Availability:
https://www.google.com/retail/solutions/merchant-center/

Google Treats Out-of-Stock Product Pages as Soft 404s:
https://www.searchenginejournal.com/google-out-of-stock-products-may-impact-search-visibility/

How Rank Math makes WooCommerce SEO simple, easy, and seamless:
https://rankmath.com/blog/woocommerce-seo/

What is a 301 Redirection?
https://youtu.be/yxmbcES_5CA

If you have researched this topic, you can hardly find clear steps on what to do with Out of Stock SEO, specifically WooCommerce, so we hope this video will clear all doubts for you and provide clear steps to overcome Out-of-Stock SEO issues.

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